Your business, online and getting calls, without you touching a computer.
We build your website and run your ads on Facebook, Instagram and Google. We handle the technical work for you. No tech skills needed. You deal with one local person, Mason, who explains everything in plain English.
Pick a package
Every business is different, so we price each project after a free chat. No pressure and no obligation.
Start with Basic to get ads and your Google listing working.
Growth covers both.
Choose Premium.
Starter: Ads and Marketing
- Marketing starter, no website build
- 3 ads and one 30-day Facebook and Instagram campaign, ad spend included
- Google Business Profile setup and cleanup
- 5 edited photos of your business
- Plain-English results report
Website + Ads
- Website build: standard site, up to 8 pages (design, phone-friendly, hosting)
- Monthly ad plan, run for you, ad spend included
- Google Business Profile set up and tidied
- Simple way to ask customers for reviews
- Photos and short videos at launch
- Changes and support by email
Full Digital Makeover
- Full professional website build or rebuild (custom design, up to 15 pages, writing, SEO, hosting)
- Managed ads on Facebook, Instagram and Google, ad spend included
- Everything in the Digital Makeover checklist
- AI phone assistant to catch missed calls
- Monthly photos and videos
- On-site filming add-on (Guelph and Wellington County)
What you can count on
Website building
We build complete websites from scratch, or rebuild your old one. You don't need to write anything or learn any software. We ask you questions, then we do the rest. Most sites launch in about 2 to 3 weeks.
We write it for you
We do a short interview in person or by video, then write all the words for your pages.
Works on phones
Most customers will see your site on a phone. We make sure it looks great and is easy to use there.
Easy to find on Google
We set up the basics so Google understands what you do and where you are (this is called SEO).
We look after it
Your site runs on your own Shopify account (the service that keeps it online), so you own it. We set it up, keep it secure and make your changes. Just email us when you need something updated.
Ad plans
Ads put your business in front of local people who need what you do, on Facebook, Instagram and Google. We plan them, make them, run them and report back in plain English. You just answer the phone.
How it works, step by step
We learn your business
A free chat about what you sell, your best customers, the area you serve and the jobs you want more of.
One simple monthly price
Your quote covers everything, including the ad spend itself. We pay Facebook and Google from our own ad account, so there are no extra bills and no card to set up.
We build the ads
We write the words and make the pictures and short videos, using real photos of your business. You approve them before anything goes live.
We launch them
Your ads go live on Facebook and Instagram, and on Google if it's part of your plan, shown to people in your area. Most ads launch within about a week.
We track calls and leads
We set up tracking so we can see how many people filled in your form, clicked to call you or asked for a quote because of the ads. A "lead" just means someone who contacted you.
You get a simple monthly report
Once a month we send a short, plain-English summary: what was spent on your ads, how many people saw your ads, and how many contacted you. We're happy to walk you through it in person or by video.
We keep improving
We switch off what isn't working, do more of what is, and refresh the ads so people don't get tired of them.
What's included
- A written ad plan for your business
- Ad pictures, short videos and wording
- Ad spend included in your monthly price, run from our ad account
- Call and lead tracking
- Regular checks and adjustments
- A plain-English monthly report
- A real person to email or meet with questions
Where your ads appear
- Facebook and Instagram: your ads show in people's feeds while they scroll, to people in your area.
- Google: your ad shows at the top when someone searches for what you do, like "plumber near me". For eligible trades (like plumbing, HVAC, electrical and cleaning) we can also set up Google Local Services Ads, where you only pay for real enquiries (included in your monthly price).
Who it's for
Local service businesses and shops that want more calls and bookings: trades, salons, clinics, restaurants, auto shops, cleaners and more.
Ad spend is included
No separate ad bills. We quote one all-in monthly price that covers the ads, the pictures and videos, the setup and the monthly report. We run it all from our own ad account, so you never have to enter a card with Facebook or Google.
Example ad types
Local service ad
"Need a furnace repair in town? Same-week appointments." Shown to nearby homeowners.
Seasonal promotion
Spring clean-ups, holiday gift cards, back-to-school. Timed for when people are already looking.
Review and trust ad
Shares a real review from your customers (with permission) to show people you're trusted locally.
Retargeting ad
A reminder ad shown to people who already visited your website but didn't call yet. "Retargeting" just means reminding them.
What results to expect, honestly
Nobody can promise an exact number of calls, and we won't. Results depend on your area, your service, your budget and the time of year. Ads usually take 2 to 4 weeks to settle, so the first month is mostly learning what works. Most improvement comes in months two and three as we adjust. Your monthly report shows what we spent on your ads and what came back.
Ad questions
Do I need a Facebook account or any tech skills?
No. We set everything up in your business's name and handle it for you.
Who pays for the ads?
It's included. Your one monthly price covers the ads themselves plus all our work. We handle the payments to Facebook and Google.
Can I change or pause my ads?
Yes. Just email us and we'll adjust your plan or pause it.
Do I see the ads before they run?
Yes. Nothing goes live until you approve it.
How will I know if it's working?
Your monthly report shows calls, form requests and what was spent, explained in plain English.
The Digital Makeover
You've built a great business by word of mouth. Now customers look you up online first. We fix everything they see, so the online version of your business looks as good as the real one.
Who it's for: established local businesses that have done well on word of mouth and referrals, but whose website, Google listing or social pages are out of date, or missing.
Helpful extras
AI phone assistant
When you can't pick up, your missed calls forward to a friendly computer assistant. It tells callers it's an automated assistant, takes their name, number and what they need, answers simple questions like your hours, and texts you a summary right away. It can also book appointments into your calendar. You keep your own phone number. Usually set up in 2 to 3 working days.
Photos and videos
No film crew needed. We send a simple shot list, you take quick phone photos and clips and send them by link or email. We edit them and use AI tools to turn them into polished ads and posts, always built from your real photos so everything looks accurate. Ready in about 5 business days. On-site filming is available for Premium clients in the Guelph and Wellington County area.
Online reviews
We give you a simple review link and a short message you can text or email to happy customers. We ask every customer the same way. No fake reviews, ever.
Logo refresh
A cleaned-up, modern version of your logo that still looks like you, or a simple new one if you don't have one.
How it works
Free chat
In person or by video. We listen and explain your options in plain English.
Simple plan
We send a short written plan and quote. No jargon, no surprises.
We do the work
We build your website and ads. You approve everything before it goes live.
We keep it working
Monthly report, updates and one person to email whenever you need us.
Questions
I'm not good with computers. Is that a problem?
Not at all. That's exactly who we're for. We do the technical work and explain things in plain English.
Who will I be dealing with?
Mason, the owner of Upshift Marketing. Upshift is a new, small local business, so you deal with the person doing the work. Read more about Mason.
What do I need to do?
Almost nothing. Accept our request to help manage your Facebook page, send us any logins we ask for (we'll send a secure form) and a few phone photos or clips. We do the rest.
Can we meet in person?
Yes. We're happy to meet in person or by video, or answer questions by email.
How much does it cost?
It depends on what you need. Book a free chat and we'll send a clear quote. No obligation.
Do I own my website and domain?
Yes. Your domain (your web address, like yourbusiness.ca) and your content belong to you.
Do you come to film, or do I send footage?
By default you send phone photos and clips using our shot list, and we edit them. Premium clients in the Guelph and Wellington County area can add on-site filming.
Who do you work with?
Local businesses in Ontario: trades, salons, clinics, restaurants, cleaners, auto shops and more.
Book a free chat
Tell us a little about your business. We'll email you back within one business day. Meet in person or by video, whatever you prefer.
What happens after you contact us →
Email us: masonshop007@gmail.com